About me.
For the past 17 years I have been working as a graphic designer, since graduating in 2006 with a Bachelor of Design. Over the years I have created art and design work that has appeared on websites, posters, banners, cans, skateboards, album covers, wedding invites, business cards, collector pins and more!
2002
I completed a Diploma in Computer Graphic Design from Natcoll (now yoobee).
2006-2011
After working freelance for a while I graduated with a Bachelor of Design in 2006, specialising in visual communication. During this degree I learned a heap about graphic design, drawing, web design, advertising and art history.
I then worked in my first role as graphic designer at UC design (Christchurch) which was a whole new learning experience in itself.
2011-present
I worked as a graphic designer for Gravitas Media in the Waikato until the end of 2019. Since 2020 I have been working as senior graphic designer at Bay Venues in the Bay of Plenty.
Why 'crank'?
The name crank was directly inspired from one of my graphics tutors from CPIT (Rob Lovelock), who would often look at a piece of work and say something like "I think this is working...but how can we really crank it up a bit?" This has become a part of my design philosophy by realising that the first step is to make it something 'work' visually, and there is always a second step to take something to the next level. Sometimes the 'second step' means taking something away. This has transformed the way I problem-solve creatively in a broad sense. Thanks Rob!